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Minus Chicken

A Playful Packaging Showcase:
Instant healthy fitness food for Fitness-Lovers.

WHAT'S MY ROLE?
Brand Designer: Branding, Packaging, Illustration, Motion Graphic

TEAM
Design Team, F&B Department
Timeline 1 Month

 
SECTOR
Food & Beverage

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GOAL

"Minus Chicken" aims to develop a unique and appealing Ready-to-eat fitness food packaging with a playful eating vibe.
The project targets the people who persuade a fitnesses lifestyle and healthy diet in the urban environment. The creative concept is to keep the "SAME TASTE BUT LESS FAT" message with a sustainable packaging design. "Minus" is the keyword and core idea, as it speaks for the product and brand itself for the benefit of "Minus-fat, guilty, time, and weight."

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