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Weekday Lunch with
"eat n work"

Lunch campaign for the Top 1 western restaurant in Pudong, Shanghai. 

CLIENT
CP Group 正大集團 
eat n work

WHAT'S MY ROLE?
Brand Designer: Branding, Packaging, Illustration, Motion Graphic

TEAM
F&B Department
Timeline 2
 Weeks

 
SECTOR
Food & Beverage

GOAL

Dumpling
The project aims to create a unique lunch campaign for "eat n work" -The top 1 western restaurant in Pudong, Shanghai business area.
The concept is to bring out the interpersonal relationship by creating a "letter-form" lunch menu and a fun eating environment within the core zone of the business area in Shanghai.
Using antique illustration techniques to visualize the oddness of those traditional views of interpersonal relationships still exists in a modern city's business area and creates an enjoyable dining experience.

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