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Weekday Lunch with
"eat n work"
Lunch campaign for the Top 1 western restaurant in Pudong, Shanghai.
CLIENT
CP Group 正大集團
eat n work
WHAT'S MY ROLE?
Brand Designer: Branding, Packaging, Illustration, Motion Graphic
TEAM
F&B Department
Timeline 2 Weeks
SECTOR
Food & Beverage
GOAL
DumplingThe project aims to create a unique lunch campaign for "eat n work" -The top 1 western restaurant in Pudong, Shanghai business area.
The concept is to bring out the interpersonal relationship by creating a "letter-form" lunch menu and a fun eating environment within the core zone of the business area in Shanghai.
Using antique illustration techniques to visualize the oddness of those traditional views of interpersonal relationships still exists in a modern city's business area and creates an enjoyable dining experience.
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